velar.one writes blog posts for your accounting firm and publishes them on your website on the days you choose. The posts answer what entrepreneurs search for before they pick an accountant — company forms, VAT, bookkeeping, year-end — so they find your firm before they start comparing.
Entrepreneurs search before they call. Should I start as a sole trader or a limited company? When do I have to register for VAT? What does an accountant actually do for a small business? The firm that has already answered these questions well looks like the obvious one to ask.
Choosing an accountant comes down to trust, and a blog shows your expertise before the first meeting. Each post answers one real question in plain language, and the reader sees how you think — exactly what they want to know when choosing who handles their books.
An example post for an accounting firm
Accounting firm
Starting a business in Finland usually means choosing between a sole trader (toiminimi) and a limited company (osakeyhtiö). Here’s how they differ in liability, taxes and paperwork — and how to pick the right one for you.
The best topics are the questions your clients ask you again and again:
Rules and rates change, so the posts focus on how things work and point readers to the official source for current figures. You can add your own topic requests at any time.
Two posts a week is enough for most firms. Time the topics to the accounting year, so each answer comes out when clients start asking: year-end questions before the books close, tax questions before their deadlines. Steady publishing builds a library of answers that keeps bringing visitors.
You choose the days. Posts go live on your website, or wait as drafts until you approve them.
Each post is 1,200–1,500 words, written for one search phrase, with headings that make it easy to scan, a featured image and one or two images in the text, and an SEO title and description. If a post needs fixing, we rewrite it once.
How it works
8, 16 or 30 posts a month. Pay by card; change or cancel anytime.
A few basics: your blog’s address, its platform and what it is about.
We connect your site and agree on your publishing days.
The first within five working days of the call, then on your schedule.
Pricing
Every plan includes writing, images, SEO and publishing. The only difference is how many posts you get.
Compare plans and yearly prices
Secure card payment with Stripe. Cancel anytime.
Prices include VAT. Companies can add their VAT ID at checkout.
The posts explain how things work and point to the official source, such as the tax authority, for current rates and deadlines. In draft mode you read every post before it goes live, so your own expertise has the last word.
Yes. Choose draft mode: every post is saved as a draft on your own site and you get an email, so you can read it and publish it yourself.
Within five working days of the setup call. After that, posts come on the days you chose.
Choose a plan, and your first posts are planned around what your customers search for.
See plans