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Blog automation for online shops
velar.one writes blog posts for your online shop and publishes them on your site on the days you choose. The posts answer the questions shoppers search for before they buy — how to choose, what to compare, how to look after a product — so people find your shop while they are still deciding.
Why an online shop needs a blog
A product page answers one question: what does this cost and how do I buy it. But most shoppers start earlier, with a question. Which running shoes suit flat feet? How do houseplants get through the winter? The shop that answers well is the one they remember.
A blog lets your shop show up in those searches. Each post answers one real question, and a reader who trusts the answer is one click away from your products. Unlike an ad, a good post keeps working for as long as its topic is relevant.
An example post for an online shop
What to write about
The easiest topics are the questions your customer service already answers:
- Buying guides: how to choose the right size, model or material.
- Comparisons: what is the difference between two products or two options?
- Care and use: how to look after a product so it lasts.
- Seasonal topics: what people need before summer, winter or the holidays.
- Problems and fixes: what to do when something doesn’t work as expected.
- Gift ideas for different budgets and people.
We plan the topics around what your customers search for, and you can add your own topic requests at any time.
How often to publish
Steady beats sudden. A shop that publishes every week for a year has far more answers in search than one that writes twenty posts in a month and stops. Two posts a week is a good start for a small shop; a shop with a wide range can cover its categories faster with four a week or a post every day.
You choose the publishing days. Posts go straight to your blog, or as drafts you approve first.
What every post includes
Every post is 1,200–1,500 words with clear headings, a featured image and one or two images in the text, the search phrase it is written for, and an SEO title and description. If a post isn’t right, we rewrite it once.
How it works
How velar.one runs your blog
- 01
Choose a plan
8, 16 or 30 posts a month. Pay by card; change or cancel anytime.
- 02
Tell us about your blog
A few basics: your blog’s address, its platform and what it is about.
- 03
Setup call
We connect your site and agree on your publishing days.
- 04
Posts start appearing
The first within five working days of the call, then on your schedule.
Pricing
Simple plans
Every plan includes writing, images, SEO and publishing. The only difference is how many posts you get.
- SEO-ready posts of 1,200–1,500 words
- Featured image + 1–2 images in every post
- Monthly content plan and topic requests
- Published on the weekdays you choose
Compare plans and yearly prices
Secure card payment with Stripe. Cancel anytime.
Prices include VAT. Companies can add their VAT ID at checkout.
Questions
Is a blog worth it for a small online shop?
It helps most when your products raise questions before the purchase: sizes, materials, care or how to use them. If customers often ask you the same things, those questions are ready-made topics — and every answered question is one more way to find your shop.
Can I check the posts before they are published?
Yes. Choose draft mode: every post is saved as a draft on your own site and you get an email, so you can read it and publish it yourself.
How soon does the first post arrive?
Within five working days of the setup call. After that, posts come on the days you chose.
Your next blog post, without the writing.
Choose a plan, and your first posts are planned around what your customers search for.
See plans